WissotaTrader.com combines Midwestern values with fashion-forward merchandising to create a unique environment in which customers can find the footwear styles they’re looking for while enjoying fair prices, friendly customer service and honest guarantees. Wissota carries many brands, and outstanding range of sizes and widths. We are very strict about the quality standards of the shoes offered at Wissota Trader. After initial selections are made, many prospective shoes are sent to our inspectors where they are literally taken apart to make sure our quality standards for construction are met. We understand the importance of premium leather, abrasion-resistant threads, and durable outsoles, cushioned insoles that provide energy-return and resist compression set, heavy-duty shanks for underfoot support and sturdy heel counters for lateral support.